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The Third Camera

37 Frames has been the only wedding creative team in Japan offering dedicated content creation alongside photography and film these past couple of years. Here’s why the third camera matters, how it works within an integrated media team, and what couples planning destination weddings in Japan and across Asia should look for in a wedding content creator.
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The Question We Keep Coming Back To

Most wedding businesses measure success by growth. More bookings. More team. More revenue. More everything. We measure it differently. After a few years of record demand for destination weddings in Japan, we keep coming back to the same question. Not how big can this get. How good can this stay.
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Japan Earthquake and Tsunami
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March 11

Fifteen years after the Great Tohoku Earthquake and Tsunami, we reflect on what those months of volunteering along Japan’s devastated coastline taught us about humanity, community, and why the work we do now carries the weight of everything we witnessed then.
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